Run Forever: A Figure Undergoes Metamorphosis as It Trudges Through Myriad Environments

APRIL 9, 2021

CHRISTOPHER JOBSON

The team at Universal Everything is back with its latest video artwork, “Run Forever,” that stars a now-familiar nondescript figure as it gradually changes from material to material. While previous projects in the series have focused on structure and texture, this new short was created in collaboration with Hyundai Motorstudio as a metaphor for the group’s efforts toward sustainable design and green energy. “Run Forever” seems to turn its focus toward light, both as an artistic medium and as an energy source, as the figure suddenly blooms into a mass of plants. You can follow more of Universal Everything’s digital projects on Instagram.

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